EasyStore acquires NovoChat to automate customer communication at SMEs using ChatGPT

NovoChat Founders

Malaysia-based EasyStore, a provider of unified commerce solutions in Southeast Asia, has acquired Singapore-based chat commerce platform NovoChat.

The details of the transaction haven’t been disclosed.

Through the acquisition, EasyStore merchants will be able to manage and automate customer communication with the help of ChatGPT across multiple chat channels, including WhatsApp, Messenger, LINE, and Telegram, from a single centralised inbox.

As per a statement, the move will benefit over 50,000 SMEs across Malaysia, Singapore, Indonesia, and Taiwan. CEO Frost Chen said: “Our acquisition of NovoChat will further strengthen our ability to serve APAC and Taiwan SMEs to sell their products and communicate with their customers on multiple channels.”

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EasyStore empowers businesses to streamline operations and reach a broader customer base through sales across multiple online and offline channels. Its admin interface allows merchants to manage sales effectively and keep inventory in sync across various channels, including social media, marketplaces, and point-of-sale (POS) systems.

It also offers a cloud-based point-of-sale interface to allow retailers to easily create and process orders at brick-and-mortar shops, pop-up shops, exhibitions, or other offline events. At the same time, they can keep all orders, inventory, and customer information seamlessly integrated and accessible through the cloud.

The firm recently established new regional offices in Taiwan and Singapore.

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