Betterhalf nets US$8.5M Series A from Finsight Ventures, Instagram and Dropbox co-founders, others

(L-R) Betterhalf Co-Founders Rahul Namdev and Pawan Gupta

Betterhalf, a Bengaluru-based AI-powered matchmaking platform targetting urban Indians, has secured US$8.5 million in a Series A funding round.

FinSight Ventures (which has previously invested in dating app Bumble), besides marquee investors, such as Instagram Co-Founder Mike Krieger and Dropbox Co-Founder Arash Ferdowsi, participated.

Rebel Fund, Nurture Ventures, Leonis Investissement, Derek Callow (ex-CMO of Bumble), Scott Belsky (Founder of Behance), Brendan O’Driscoll (ex-Product Head of Spotify), Manik Gupta (ex-CPO of Uber), Punit Soni (ex-CPO of Flipkart), and Ravish Naresh (Co-Founder & CEO of Khatabook) also joined the investor list.

Launched in 2019, Betterhalf describes itself as a new-age matrimony platform aiming to provide full-stack tech-enabled wedding planning services in India.

The startup recently launched the astrology service AstroZodiac.

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Betterhalf claims it recorded a 17 per cent m-o-m growth, recording US$2.5 million annualised revenue. The growth is further fuelled by a ~3x surge in users in nine months.

The company further said it has achieved over one million monthly active users. In addition, Betterhalf also announced its 2nd ESOP buyback. Its first ESOP buyback was done 15 months ago, in December 2021.

Pawan Gupta, Co-Founder and CEO of Betterhalf, said: “Our razor focus on becoming the super app of matrimony and full stack tech-enabled wedding services will drive our next set of growth.”

“Betterhalf represents a breakthrough technology in matrimony space. The platform knows how to leverage technology to break the large problem and build robust solutions for scale, especially full-stack tech-enabled wedding services makes us immensely confident,” said Alexey Garyunov, General Partner, FinSight Ventures.

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